Having fun. Growing minds.
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Imaginative Role Play


Let your child’s imagination run wild! Nurture their creativity with our collection of role play and pretend play toys. Imaginative toys inspire children to dream bigger while exploring the world around them.

  • Social and Emotional Skills

When your child engages in pretend (or dramatic) play, he is actively experimenting with the social and emotional roles of life. Through this kind of play, children learn how to take turns, share responsibility, and creatively problem-solve. When your child pretends to be different characters, he has the experience of "walking in someone else's shoes," which helps teach the important moral development skill of empathy. Your children will also build self-esteem when they discover they can be anything just by pretending!

  • Language Development Skills

Have you ever listened in as your child engages in imaginary play with his toys or friends? You will probably hear some words and phrases you never thought he knew! In fact, we often hear our own words reflected in the play of children. Imaginative role play helps children understand the power of language.  This process helps your child to make the connection between spoken and written language — a skill that will later help him learn to read.

  • Thinking Skills

Fantasy play provides your child with a variety of problems to solve. Whether it's two children wanting to play the same role or searching for the just right material to make a roof for the playhouse, your child calls upon important cognitive thinking skills that they will use in every aspect of their life, now and forever.